Blog Post

Does Readability Affect SEO? On ease of reading

Does Readability Affect SEO? On ease of reading


Is it worth it for SEO experts to make their texts readable? Would a content that has a high readability score lead to higher rankings and more traffic? In short: does readability rank?

Truth is, when you put out your content in simple and plain English, you would get a boost in your SEO campaigns. In the course of this article, we would be looking at a review of how content readability affects your SEO efforts.

When you write content that is readable, it improves UX

UX her means “user experience and not User interface.” A content that is unintelligible can cause bad user experience which is bad for SEO. Nobody would appreciate your content if it is not comprehensible, yet stuffed with keywords. You article should be solely focused on your audience. The best content that meets the standards of search engines are content write ups that give information about the solution to a problem, or an answer to a question.

First of all, every content creator should focus on creating good content for their website visitors. When you write an article that is hard to understand, you would not help users with their search intent. Truth is you would simply wind up with unsatisfied website visitors. The direct effect of this is something called bounce rate. If users leave a page just after it is done loading that would send a signal to Google bots that users have no interest in the content. This would make Google not to rank the site for particular queries. Readable content makes for content that brings about user retention.


Search engine bots usually mimic humans

In the early days of SEO, it was commonplace to keyword stuff content and rank high. These days, that is not the case. Those times are long gone, as Google prioritizes user experience and not search engine bot experiences. Google Bots might fall in love with your content, but you would never rank with it.

Google built better AI that helps it to recognize better content. For example, in the Google Hummingbird update, they began to recognize synonyms in content. This means that Google of late, is making effort to understand and predict what users want to read.

Readability is used by Search Engines for Voice Search

The number of SEO experts that are turning to voice search continues to grow in number. This is why Google and other popular search engines are now focused on optimizing content for voice search. Google for instance now presents most of its search results in a voice like mannerism. They also have started the practice of ranking content in a voice like manner.

For instance an individual that goes to search engine to search for information related to “Tecno Pop 4” might end up listening to long piece of information. Just imagine listening to a long paragraph that contains meandering sentences and so many difficult words, that is being read out loud. The voice search result would be difficult to grasp. If your content is difficult to read, Google would not use it for voice search results.

The best way to up your game in content voice search optimization is to create content that is readable. Voice search is a big surge in the SEO industry, and has come to stay.

What makes your content Easier to Read?

How do users interact with your web copy? Visitors usually don’t read content, the scan through texts, read subheadings, and the first sentences of paragraphs. They look out for transition words in your content write up. This way, they can easily abstract the main conclusion of the article that they are going through.

Did you know that Google does everything that human’s do while reading text? What this implies for the content creator is that they should structure their content in a way that the every paragraphs of the text becomes increasingly important.

How to Keep Your Content Readable

Now let us delve into how you can create easy to read content. Before you start creating content, you should think about the structure of the article. What are you going to tell your website visitors, and in what order would you do such. You should ensure that your content follows a logical order of topics. You should also be able to determine whether your audience would be able to follow the message in your content.

One pro tip for making your content readable is to make use of short sentences. Try not to make use of complicated sentences. Most of all do not over indulge in the use of passive voice when creating content.

Why following the best practices for making content readable, make your writing to appear appealing to readers. Although, this can be hard at times, be sure to mix in some creativity in your write up. Finally, you should try not to start sentences with the same words in your article.



You may also like


Why Data Scientists Keep Changing Jobs?


As a data scientist, you’ve studied for years to get your foot in the door. This is the first time you’ve heard back from an interviewer after multiple rejections. You’re going to land a job soon.

Finally, your labor is bearing fruit.

The narrative does not end here, despite the fact that it looks to be a happy ending.

As time goes on, you get demoralized and exhausted. Your boss is always on your back, expecting more from you than you are able to provide. The models you develop just aren’t generating revenue.

Because you’ve had enough, you finally decide to give up. Resigning from your current position, you begin searching for a new one. Sadly, this is a common occurrence in the data sector. Unfortunately, most data scientists aren’t able to turn their models into anything of monetary worth. And, to be really honest, you aren’t always to blame for these…

Read More

Digital Marketing for Service Industry: What Works and What Doesn’t?


Every business in the service industry aims to reach out to target customers and inform them of their value. That’s why top brands in the service-based industry invest in different types of marketing strategies. But marketing for service industry is hard when there are no customers to target.

The COVID19 pandemic hit almost all industries by surprise, causing millions of businesses to shut down. According to Facebook’s State of Small Business Report, the service industry suffered the worst. Up to 43% of wellness and fitness businesses were shut down. 41% of other professional service providers had to shut down operations as well.

The Return of Digital Marketing for Service Industry

Thankfully, the service-based industry is recovering. In this post-pandemic recovery era, digital marketing for service industry is more important than ever. That’s because modern-day customers conduct extensive research online before making purchase decisions. If a service-based company’s online presence isn’t strong, it…

Read More

What Is Whipped Body Soap And Its Benefits?


We have all been enjoying body care extra-normally off-late. With the expansion in the number of hours that we have been compelled to spend at home, we have been attempting new and imaginative items. While the web is loaded with many items that are custom-made and great for the skin, we discover some of them inconsequential.

The whipped cleanser has been in the discussions as of late. It has the consistency of a whipped cream, where every one of the fixings that add tone, scent, and sustenance are whipped together. The whipped body soap is very delicate and has a velvety surface. whipped cleanser similarly as you would shower gel or conventional cleanser. If you’re looking to clean up your shower, or limit your magnificence items, a whipped cleanser fills in as a shower gel/shaving cream/normal cleanser —…

Read More

How to Find the Best Manufacturing Job


Engineers and technicians that specialize in maintenance are in particularly high demand on the market for available jobs right now. On the other hand, this is not the time to become self-satisfied in your search for the ideal maintenance work.

You need to ensure that you are in a position to fight with the market if you want to get the most coveted maintenance tasks, and there is a good chance that there will be a lot of competition for those positions. Keeping this in mind, this article may be of use to you if you are a maintenance engineer searching for your next maintenance position.

Check your resume

Is your curriculum vita well organized and simple to read? Do you have a list of accomplishments for both your present job and the roles you’ve had in the past? Is it clear from your CV what kinds of tools and machines you’ve…

Read More

Why It’s Become So Difficult To Find Employees


A staggering 93% of organizations in the healthcare industry say that recruiting has become more difficult in recent years. Eighty-three percent of IT companies report difficulty finding qualified candidates.

Internal vs. external factors in recruiting

According to the responses, there are two main categories of factors that influence recruitment: internal and external factors. Both the organization’s own activities and external influences are considered internal factors.

When faced with adversity, nearly three-quarters of people blamed it solely on circumstances beyond their control. Covid-19, industry attractiveness and political and economic factors are the most common outside influences on recruitment.

It is possible for organizations in the sector to benefit and suffer from external factors at the same time.

Getting to know potential employees

In the survey, only 58% of respondents said their organization used a recruitment system to manage their hiring.

Communication with job candidates is critical to the recruitment process’s success. Candidate perceptions of the new employer…

Read More

Recruiting the Best and Brightest Amid Today’s Talent Shortage


With the resurgence of the employment market, firms are scrambling to fill openings fast, resulting in a fierce rivalry. Recruiters need to tap into their creative juices and use them to alter their hiring procedures and applicant experiences or risk losing out on top-tier candidates.

Recruiters may obtain an advantage in today’s candidate market by catering to candidates’ demands and providing an improved application process. In the following examples, recruiters may use these insights to improve their ability to attract the best candidates.

Employer branding should be the first step in the process.

When it comes to hiring for high-level positions that need substantial training and specialized degrees, you have to stand out from the crowd. It is possible for employers to stand out from the crowd of similar job postings and attract the attention of top candidates by creating a distinct brand identity for their company.

48 percent of recruiters believe that…

Read More

How Job Seekers Can Make Themselves More Attractive To Recruiting Agencies?


The recruiting industry, like the labor market, changes rapidly and unexpectedly. Employers and recruiters are finding it increasingly difficult to find and hire top talent as the workforce recovers from COVID-19 and unemployment rates continue to fall.

Focus on Your Personal Brand First

For some jobs, having a strong personal brand is absolutely necessary. Candidate online personas are highly sought after by recruiters. However, even the most well-intentioned job seekers may not be aware of the fact that their other social media pages could be a red flag for recruiters who may be reluctant to refer such candidates to their clients. The same could be said for employers, who may view such online behavior as immature or irresponsible and not in keeping with their values.

Focus Your Energy

The number of applicants for each open position can range from a few dozen to a few hundred. Only apply for positions for which you…

Read More

The Main Stages Of The Tax Campaign


The tax form, or business tax declaration, documents the tax administration on the company’s financial performance. It consists of a series of declarations and annexed documents based on which the taxable result of the company is established. Tax resolution software is mandatory for all companies, except for self-employed entrepreneurs.

How to complete a tax return?

The tax return is drawn up based on accounting data appearing in the annual accounts published at the end of the financial year. This, therefore, opens what is called the tax campaign of the company. The main components of the tax return are:

  • The declaration of the result, the allocation of the result, and the mention of the deficit, if necessary
  • The table of provisions, receivables, and payables
  • Realized capital gains or losses
  • The added value produced
  • The composition of the share capital and details of any holdings in subsidiaries

Normal or simplified tax return?

Depending on whether the company is subject to…

Read More