Internet, without a doubt, has marked a before and after in business strategies. Many companies still need to assume that the online visibility of their business is a fundamental part of their activity. As a small business, the Internet age represents a unique opportunity to achieve the success that until now belonged to large corporations.
The Internet offers endless possibilities to promote your business or project online. It is also essential to use 2.0 resources (web, blogs, media, and other social media) based on a strategy to achieve the objectives by optimizing actions, analyzing interactions, and measuring results. Five basic online activities that every small business should already be doing:
Mobile optimization of your website
With the increasing use of smartphones in your daily lives, your website must be fully and easily accessible to your potential customers. List your business for local searches through mobile phones will increase the chances of attracting customers who are close to your restaurant, store, or hotel at the time of the query. A bad user experience through the mobile phone can cause customer frustration and a bad image of your business.
Include your company in all online directories.
This is one of the oldest but most effective ways to promote your business online. People commonly use online directories (listings) and search engines to find businesses based on their needs. This method has become the most popular online marketing as it is useful for advertisers and users. Use the best directories, so your business appears in the first search results.
Blog about your business
Creating a blog about your business will allow you to establish an efficient and cheap communication channel with your customers in the medium term. The blog’s content will provide credibility and improve the notoriety and reputation of your company since it will position us as experts in specific areas related to your business.
Use social media to promote constantly
Not all projects have to be on all social networks. Knowing which social network is the most used by your customers is essential and planning an effective strategy is necessary. On the other hand, this is not based solely on getting more followers or “likes” but on establishing a fluid dialogue with your potential customers that will make them consume your products or services.
Email to keep in touch
Email is the most direct and personal form of online customer communication. Through this method, you can establish new relationships and answer any question, doubt, or request from potential and real buyers. You can also use email to send special offers, coupons, or important announcements.
As you can see, taking your small business fully into the online marketplace will give you many benefits at a small price. These actions will increase the scope and significance of your business since it will be open 7 days a week, 24 hours a day.
By choosing the best and most efficient online strategies, you can quickly and easily reach success and locate and contact your customers, suppliers, and strategic partners worldwide. The most important thing is to be online and interact with your customers since you are facing a scenario in which they have the power and decide what, when, and how they want their products or services.