Why Marketing is So Important For Law Firms To Attract New Clients

To help grow your law firm, you need to get your name out there. To do that, you need to be smarter than your competition about how you market yourself and what tactics work for your business. Many lawyers will tell you that marketing is something that’s outside of their comfort zone and they aren’t sure how it will impact their image as a lawyer. 

However, if done right, marketing for law firms can be one of those smart investments that will pay off in new clients over time. The best way to understand whether or not marketing is right for your firm is by getting educated on all of the options out there and seeing which ones align with your goals and expertise. 

Role of Marketing in Attracting New Clients

The first step in developing a marketing strategy for marketing law firms is to think deeply about who your potential client is.  If you want to provide an excellent legal service, you must put aside the generalities and position yourself as the expert in your specialty, as clients are increasingly looking for specialists.  Remember that those people who urgently need your services will trust you rather than a general lawyer.

The question of whether we know our potential customers seems simple, but do we really know who they are?  The marketing for law firms that you are going to carry out must be oriented towards that target, in this way it will be much easier to know what type of content to create to attract their attention and where you can find your customers.

If you want to attract and retain your target audience, be clear about their objectives and concerns. Remember that today people seek to establish close, trusting and valuable relationships and this will be easier if you have empathized with them.

If you still don’t know in which sector to specialize, think about which clients are most satisfied with your services, which are the most profitable, and which are the most requested.

Another important aspect to take into account to make a good segmentation of your audience is the geographic scope of the marketing for law firms. If you are a franchisee, you are interested in publicizing your office nationwide, but if your office is local, just advertise in a city or even in certain specific neighborhoods for clients to get to know you and come to visit you. Thanks to geolocation, you can direct legal marketing actions wherever you want. In this way, you will not allocate your campaign funds to areas that do not interest you.

Marketing Helps to Target Audience

You have already defined the type of customer you want to attract, now what? Think about how you are going to capture it, with what tools and what are the legal marketing strategies that you want to follow.

Currently, having an online presence   is absolutely necessary for your office, since your potential clients are there. In this post we show you marketing strategies for lawyers, which combine the conventional channels that you have been using until now with a digital multi-channel strategy. By joining and providing feedback on these actions, you will be able to reach a much wider audience and meet your objectives. 

Are you interested? Keep reading, we offer you a series of tips to promote and reinforce the marketing for law firms 

Marketing Helps to Launch Advertising Actions for Lawyers

The marketing is one of the fastest ways to reach the audience you need. It enables you to make your brand known to a large number of people and position yourself in the online world. More and more firms are investing in digital marketing for law firms, since they can be very effective and much cheaper than other marketing strategies. 

We are not only talking about large companies, but it also opens the doors to new businesses thanks to its accessibility.  In addition, there are a large number of tools that allow us to measure and analyze the results of actions in real time. With the monitoring and measurement options that the network gives you, you will have everything under control to make your best decisions!

We explain two digital marketing actions that will help you advertise your law firm among your target audience:

  1. Digital marketing consists of placing advertisements in banner format (a small advertising piece) in the main digital media and websites throughout the country.
  2. What do you get out of it? Generate brand, generate visibility, so that your ad impacts your potential client and clicks on your ad while they are browsing the Internet. It looks good, right?

Social Networks to Publicize Your Law Firm

Who does not use social networks today? Twitter, LinkedIn, Facebook or Instagram are a revolutionary way to get visibility in a segmented way. Social media advertising, also called Social Ads, allows you to segment your ads by geographic area, demographics, interests, or behavior, among others.

You can use Facebook to target your ads to people who have expressed certain interests in your services, or even to find other users who have similar behaviors. If you have the emails of clients that you have already provided service to, through Facebook you can find them and direct your ads to their networks, since these people are likely to contact you again.

Take advantage of LinkedIn advertising to impact a more professional audience. LinkedIn may be an easier way than Facebook to reach a hiring manager for a powerful Barcelona company.

Keep in mind that it can be difficult to generate a direct sale through social networks, since this type of user usually navigates for social reasons and has no intention of buying. However, they will help you to be remembered by your users and potential audience.

Search Engine Marketing to Attract New Clients

Surely you would like to appear first on Google, Bing! Yahoo! when someone searches for “Labor Lawyer in Zaragoza”. We give you the keys so that your website is positioned among the first local results of those people who seek your services:

  • Search for the keywords that define the activity and the segment in which you want to be found. Do not forget that, for this to work, you must be clear about what you are going to specialize in, to know what keywords you want to bid.
  • Set up a” Search Network” campaign in Google Ads.
  • Create eye-catching advertisements that offer information.
  • Measure your results to establish points for improvement.

Although it is not a simple marketing for law firms, once optimized, it can be maintained over time in a controlled manner. Search engine advertising is a way to reach the public that is looking for your products, but it is much less effective when it comes to generating a brand and the expense is usually much higher.

SEO Marketing for Law Firms

The SEO strategy also consists of optimizing the positioning of the website of your office, but this time in a natural way. SEO is a more strategic but less tactical way than SEM, since it is a job that will pay off in the medium and long term. 

However, it is one of the most effective and profitable digital marketing strategies. Its main advantage is that if you manage to position your website by keywords associated with your business, the traffic that lands on your page will be highly qualified.

Get down to work and work on the following elements to achieve a good SEO positioning:

  • Create content aimed at meeting a need for your audience.
  • Improve the loading speed of your website.
  • Use the keywords in the content. Each page should rank a maximum of one or two keywords.
  • Includes audiovisual content.
  • Use bold, link internally to other content, link externally.
  • Activate comments from other visitors.
  • Use headings correctly.
  • Get external websites to link you. Eye! There should be few links from many domains, and preferably from websites of the same theme.

If you want your customers to find you, register in Google My Business so that your location appears when users make searches related to your business on Google or Google Maps.

You may also like


Why It’s Become So Difficult To Find Employees


A staggering 93% of organizations in the healthcare industry say that recruiting has become more difficult in recent years. Eighty-three percent of IT companies report difficulty finding qualified candidates.

Internal vs. external factors in recruiting

According to the responses, there are two main categories of factors that influence recruitment: internal and external factors. Both the organization’s own activities and external influences are considered internal factors.

When faced with adversity, nearly three-quarters of people blamed it solely on circumstances beyond their control. Covid-19, industry attractiveness and political and economic factors are the most common outside influences on recruitment.

It is possible for organizations in the sector to benefit and suffer from external factors at the same time.

Getting to know potential employees

In the survey, only 58% of respondents said their organization used a recruitment system to manage their hiring.

Communication with job candidates is critical to the recruitment process’s success. Candidate perceptions of the new employer…

Read More

Recruiting the Best and Brightest Amid Today’s Talent Shortage


With the resurgence of the employment market, firms are scrambling to fill openings fast, resulting in a fierce rivalry. Recruiters need to tap into their creative juices and use them to alter their hiring procedures and applicant experiences or risk losing out on top-tier candidates.

Recruiters may obtain an advantage in today’s candidate market by catering to candidates’ demands and providing an improved application process. In the following examples, recruiters may use these insights to improve their ability to attract the best candidates.

Employer branding should be the first step in the process.

When it comes to hiring for high-level positions that need substantial training and specialized degrees, you have to stand out from the crowd. It is possible for employers to stand out from the crowd of similar job postings and attract the attention of top candidates by creating a distinct brand identity for their company.

48 percent of recruiters believe that…

Read More

How Job Seekers Can Make Themselves More Attractive To Recruiting Agencies?


The recruiting industry, like the labor market, changes rapidly and unexpectedly. Employers and recruiters are finding it increasingly difficult to find and hire top talent as the workforce recovers from COVID-19 and unemployment rates continue to fall.

Focus on Your Personal Brand First

For some jobs, having a strong personal brand is absolutely necessary. Candidate online personas are highly sought after by recruiters. However, even the most well-intentioned job seekers may not be aware of the fact that their other social media pages could be a red flag for recruiters who may be reluctant to refer such candidates to their clients. The same could be said for employers, who may view such online behavior as immature or irresponsible and not in keeping with their values.

Focus Your Energy

The number of applicants for each open position can range from a few dozen to a few hundred. Only apply for positions for which you…

Read More

The Main Stages Of The Tax Campaign


The tax form, or business tax declaration, documents the tax administration on the company’s financial performance. It consists of a series of declarations and annexed documents based on which the taxable result of the company is established. Tax resolution software is mandatory for all companies, except for self-employed entrepreneurs.

How to complete a tax return?

The tax return is drawn up based on accounting data appearing in the annual accounts published at the end of the financial year. This, therefore, opens what is called the tax campaign of the company. The main components of the tax return are:

  • The declaration of the result, the allocation of the result, and the mention of the deficit, if necessary
  • The table of provisions, receivables, and payables
  • Realized capital gains or losses
  • The added value produced
  • The composition of the share capital and details of any holdings in subsidiaries

Normal or simplified tax return?

Depending on whether the company is subject to…

Read More

3 Reasons Why The Outsourced Chief Marketing Officer Promises Better Prospects


Marketing campaigns do not always succeed in delivering as per your expectations. Nevertheless, you cannot compromise the company’s growth because of some faulty strategies of the in-house CMO. What did go wrong exactly in the marketing strategies? Ask the outsourced chief marketing officer, and you will get the correct answer.

Basically, someone considering the strategies from inside the company cannot assess the implications better than the expert considering the entire scenario as a third party. If you are reading this article, the chances are high that you are dissatisfied with the present revenue generation. But you just have not got enough reasons to invest in outsourcing for CMO.

Reason #1: Prioritize the trust factor

While maximum chief marketing officers working with the companies are thinking fanatically about new marketing campaigns, the professionals tend to miss out on small but significant factors. One such factor is trust. What’s the use of marketing…

Read More

Explore the Ultimate Benefits of Automated Trading


Auto trading permits exchanges to be put rapidly and effectively founded on foreordained boundaries and diminishes the human blunder figure present conventional trading frameworks. But, by the by, the utilization of this sort of innovation isn’t liberated from risk. In this article, we take a gander at the central issues to think about while choosing to utilize automated trading frameworks.

Auto trading or an automated trading framework is a component for partaking in coordinated monetary business sectors comprising of utilizing an algorithmic trading framework with which financial backers place exchanges to trade monetary instruments consequently. A calculation program executes orders by carrying out foreordained or financial backer customized rules.

Also, auto trading permits a few exchanges to be done in a similar timeframe and whenever of day, rather than the orders made by a customary broker. This is because the boundaries for trading monetary instruments are foreordained by the calculation program…

Read More

Is It Possible To Learn Share Market Courses From Home?


Nowadays, many people try to enter the field of share market, but due to a lack of knowledge, many people hesitate to join. And the best option to overcome these hesitations is by properly learning the tricks and rules necessary to be in the share market. Several institutions and experts are available for people to learn about the share market and their working style. Moreover, they offer share market courses online and help many people to learn about share market trading from the comfort of their homes. And these courses also provide various materials that help people gain more knowledge.

Many institutions provide various trading courses for their students to teach them about trading and all the tips and tricks that help them be more profitable and create a career through this option. And these online courses are the advanced version of trading courses, and people interested in trading can…

Read More

Why Do You Need To Choose A Reliable Taxi Service?


Do you find it challenging to get to your city daily? The majority of us believe that owning a car is the most efficient mode of transportation in any city. However, driving to work every day in the early morning becomes a tedious effort. You may make use of the most excellent cab service with Sri Ramana Travels in major cities.

The tirupati taxi services are the finest for getting to the airport or hanging out with pals. You can book a taxi without breaking a sweat simply using your smartphone. Isn’t it sounding fantastic? When you use this cab service, you can take advantage of several advantages. The following are the main benefits of reliable taxi services to have a pleasant experience for a long duration.

Pickup and drop facility with taxi services

When you order a Sri Ramana Travels cab, you save time and eliminate several difficulties. If you need…

Read More