To keep your practice healthy, you need a steady stream of new clients. This means that you are constantly talking about your practice, but no attorney has endless hours to devote to marketing.
Wouldn’t it be nice if you could take the time you have and invest it in a social media marketing strategy with proven results?
Let’s see how social media marketing is important for your law firm to boost your business.
Attract New Clients & Attract Referrals with Marketing Tools & Legal Advice.
Here’s the good news – 35 percent of lawyers who use social media report getting clients from them. Don’t have a huge marketing budget?
No problem. The results are even better for small firms with fewer than 10 lawyers. Regardless of the size of your firm or legal practice, social media can help you grow.
This article will help you understand the importance of social media marketing for lawyers, including why it matters and which platform you should start with. Plus, by the time you read to the end, you already have actionable social media tactics that you can use right away.
Why Is Social Media Marketing Important for Lawyers?
- Social media marketing connects firms with clients. Regardless of where you work or what area of practice you work in, the need for new clients is constant. In fact, when Thomson Reuters asked lawyers for small firms to assess their biggest challenges, new client acquisition topped the list.
- This is Lean Marketing. According to ABA, less than a third of firms that employ two to nine lawyers have marketing budgets, and for individual practitioners, that number drops to 17 percent. Social media doesn’t require a budget. You can post, share, and chat for free for your business.
- This is where your audience spends their time. According to Pew Research, 82 percent of American adults use at least one social platform, and their adoption is growing across all age groups. You can’t beat that kind of coverage.
- Here are your competitors. As of 2019, 87 percent of attorneys use social media as part of their marketing strategy. Being competitive these days’ means being on social media.
- Social media marketing establishes thought leadership. Social media enables you to share your experiences and ideas and chat with people in the comment section.
Which Platform Is Best for You?
Social media marketing works best with a consistent approach. Reserve your business name on the biggest channels but pick one to focus your attention.
When it comes to legal social media marketing, LinkedIn leads the way. The American Bar Association (ABA) reports that 79 percent of social media firms use LinkedIn. Facebook comes in second with 54%. Which one is best for you depends on your clients and what you want to communicate about.
LinkedIn readers are in for a more serious conversation. Take advantage of sharing higher-level thoughts like this.
Facebook also allows you to showcase your thinking skills. It may be less popular with lawyers, but it is still the most widely used platform among the general public. It’s a great way to build relationships and maintain a presence so that when people need a lawyer, they think of you.
How to Interact with Your Audience On Social Media
Social media marketing is all about relationships.
As you develop your social media strategy, which the following paragraphs will guide you through, think about how each tactic will help you connect with your current and future customers.
Tell Your Brand Story
People are wired for storytelling. When we hear the story, we immediately take the place of the protagonist. As a lawyer, you can create these connections by sharing your story through your social media channel.
The first step is to ensure your profile is complete and includes your firm’s audio narration byte. It could be something as simple as:
He is specific. He tells a story about what you are doing and paints a vivid picture.
You can use your social media posts to uncover and flesh out the company’s history. For example, you can:
- Submit a short professional biography featuring you and other lawyers working in your practice.
- Share your accomplishments and accomplishments, such as mentions in Best Lawyers and, if necessary, big wins.
- Launch the Back Thursday series with photos from law school or stories about how you completed your graduation.
- Choose on the AMA (“Ask Me Anything”) trend – perhaps with a legal privacy disclaimer – invite people to ask questions about your practice, the type of law you practice, and similar topics.
Remember that even if this is your story, you are still on social media. Answer questions and thank people for their good wishes, congratulations, and so on.
Interact with Audience
Engagement is very important to build a successful social media marketing strategy.
Make sure your social media routine includes checking your page and messenger for questions. Turn on notifications if it helps you don’t miss anything.
Then try to respond to comments and questions as needed. Naturally, you won’t be giving any legal advice on social media, but you can ask the authors to contact you directly. For the sake of efficiency, provide a friendly but professional answer to legal questions, for example:
Let’s Talk About What’s New
You have your website and lawyers’ profiles to share law firm’s information that will never change. Social media is created in the here and now – in other words, to instill confidence that you are always up aware with the latest advancement in your field.
Share Blog Posts
If there is one way to stay accountable for relevant content, it is to blog.
To attract the maximum audience for your blog content, make sure to:
- Write about issues that are of direct relevance to your audience.
- Links to other posts on your blog and/or website pages so people can find out more.
- Sign your social media posts with a quote that will make people know more.
- At the end of the social media post and in the signature to it on social networks, invite people to share the post if they find it useful.
Show Targeted Ads
Social media marketing completes the complete strategy. Of course, you have to pay to launch them, but they are cost-effective because they allow you to reach a specific audience. For example, suppose you create Facebook ads as a small business lawyer. In that case, you can ask Facebook to show your ads to entrepreneurs living in a specific area or working in a specific industry.
Launching Your Social Media Strategy
Now you know why social media marketing is to lawyers, which platforms are available to you, and which publications are best for attracting clients, you’re ready to start publishing!
Hope this article helps you to understand why social media marketing is important to boost law firms.
